Independent · Not affiliated with IHSAA · Not legal advice

Know the Rules. Protect the Season.

Indiana's Personal Branding Activities rules, translated into plain English — free guides for families and student-athletes navigating PBA for the first time.

Both are free downloads. No credit card, no trial.

§ 01 — The Basics

What is a Personal Branding Activity?

Indiana's PBA framework lets high school student-athletes earn money from their name, image, and likeness — but only inside a specific set of rules. Step outside them, even by accident, and it can affect eligibility.

§ 1.1

What's typically permitted

Certain endorsements, personal appearances, and social content deals that don't reference a school, team, or use school marks — when structured correctly.

§ 1.2

What's commonly restricted

Activities that imply school endorsement, use of school facilities or uniforms in promotion, and certain categories of sponsor.

§ 1.3

Why it trips people up

The rules get updated, the language is written for compliance officers, and a single social post can trigger a review.

§ 1.4

What we do here

We translate current rules into plain language and give you a free, practical starting point — not legal advice, but a real head start.

§ 02 — Who This Is For

Built for everyone navigating a PBA question

Athletes

Student-Athletes

Know what you can do before you sign or post anything.

Families

Parents & Guardians

Understand your role in protecting eligibility.

Schools

Coaches & Admins

Stay current without becoming the compliance department.

Business

Local Sponsors

Learn how to approach a student-athlete correctly.

Advisors

Attorneys & CPAs

A plain-language starting reference before deeper legal work.

Everyone

Anyone With a Question

If you searched "Indiana PBA rules," you're in the right place.

§ 03 — The Platform

Introducing the Indiana PBA App

A free web app where athletes build a profile, browse live offers and opportunities, and put agreements in writing — and where local businesses find athletes to work with, the compliant way.

Free for Athletes

Build a Profile, Browse Offers, Sign With Confidence

Create a free profile, browse live PBA-compliant offers and opportunities, and create agreements with businesses directly in the app. Parents, guardians, and grandparents can be invited onto a profile to stay in the loop.

See the Athlete App →
$199/mo · 14-Day Trial

For Businesses: Reach Athletes the Right Way

Review athlete profiles, send offers directly, and post open opportunities — inside a platform built around Indiana's PBA rules instead of cold DMs.

See Business Plans →
§ 04 — Free Resources

Start with these, free

No paywall on the basics. These two guides cover what most families need to know first.

For Parents

The Parent's Guide to Indiana PBA Rules

A plain-language walkthrough of what the rules mean for your family, what to ask your school, and the most common mistakes parents make before they realize it's an issue.

Download the Guide →
For Students

The Student-Athlete PBA Checklist

A one-page, print-friendly checklist to run through before you accept a sponsorship or sign anything — so you catch red flags first.

Download the Checklist →
§ 05 — Go Deeper

The Complete Indiana PBA Toolkit

$19 one-time · instant download

Every free guide, plus the full reference library: the master rules breakdown, agreement review checklist, sponsor outreach checklist, and an activity log to document everything.

See What's Inside →
§ 06 — Questions

Frequently asked

Is this affiliated with the IHSAA?

No. This is an independent, editorially autonomous resource. It is not affiliated with, endorsed by, or operated by the IHSAA, any school, district, or state agency.

Is this legal advice?

No. Nothing here is legal, tax, financial, or compliance advice. Always consult a licensed attorney or compliance professional before making a decision that could affect eligibility.

Are the guides really free?

Yes — the Parent Guide and Student Checklist are free downloads. The $19 toolkit is optional, for families who want the complete reference library.

How current is this information?

We update guides when Indiana's PBA rules change. Always confirm current requirements with your school's athletic director or the IHSAA directly.